Why Hyundai












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Why Genesis

















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2022 Genesis GV70










Why Gensis



All the hard work is paying off! In only its first year in existence, Genesis unseated Porsche for the #1 premium brand in the 2017 JD Power Initial Quality Study. So imagine how pleased we were when Genesis did it again in 2018, as the study's #1 overall brand. And we were elated when we were once again 2019's #1 overall brand! For 2020, Genesis remains atop the premium brand rankings. I guess that stings a little bit for Lexus, Mercedces, BMW, Acura, Audi...


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I guess it had to happen: in the very first year it is eligible for the JD Power Dependability study, Genesis ranked first, unseating Lexus.


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It is more than just JD Power taking notice. Hyundai has just been named Forbes Wheels Best Automaker for 2021. (Includes Genesis and Kia)


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Genesis placed a car and a utility in the final three (each) for consideration for 2021 North American Car and Utility of the year. That means that in the Genesis placed a finalist in each of the two catregories where they compete.


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Today is November 14th, 2019 and Consumer Reports just released their annual reliability study. Among their findings, "...there is no gap between Korean and Japanese brands at this point...There is not a single Korean model that we have data for that's below average reliability" Genesis was their 5th ranked brand overall, out of 30.

And in the February 2020 release, Consumer Reports finds Genesis to be the second best overall brand in reliablity. (Subscription may be required for the link.)


As of March 6th 2020 Consumer Reports released their owner satisfaction ratings by brand. With all the awards that Genesis has been receiving, it is perhaps unsurprising that they were second best overall, tops among all of their direct competitors. Sorry Mercedes, Audi, BMW, Lexus, Infinity, Acura, Cadillac, and Lincoln. (Tesla was first.)


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Let's face it, safety may not be as excitng a selling point as Genesis' other characteristics like great handling, smooth powertrains, and luxury amenities, but it is a very important feature when making your buying decsion. Consumer Reports did a study that asked owners about how well these systems worked for them. Only one brand was consistently ranked among the very best by owners in each category: Genesis.


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As technology becomes more and more important in today's cars, JD Power decided to do a study to see how satisfied owners are about whether their cars have advanced technology, and how trouble-free and easy to use that technology is. Hyundai rated as the #1 mass market brand, and Genesis finished just ahead of Hyundai as the #5 overall brand. This shows that Hyundai Group is focused on providing advanced, easy-to-use, and trouble free technology for their customers' use.


And if you prefer, you can listen to Kristin Kolodge of JD Power discuss the survey here. In the podcast, Kristin points out that Hyundai Group is a standout company as they have been delivering on reliable, easy-to-use, advanced technology for a number of years now.


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I don't know if you will find this article as interesting as I did. I have never visited Korea and likely never will (though I think I would really like to). It speaks of how the Korean culture that Genesis comes from is a mixture of traditional culture and cutting edge technology, fantastic and quick service, and has an appreciation for calm and "white space". And how Genesis seeks to incorporate those elements into their brand. The article mentions the G70, but it really about the brand itself.


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Genesis continues to poach talent from other European automakers as they grab Fayez Abdul Rahman, formerly leading BMW concept and platform architecture development for several models including the 7 series, X models, and M Performance models. (Link may require subscription)


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Genesis recently hired a new head of design. The new chief designer is Filippo Perini, and he has spent time working for fine premium European brands. Click here to learn more and to see his impressive resume.


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Did you know that Genesis road tests their cars during development more than other premium manufacturers? Did you know that Genesis wants to focus on technologies that truly add to comfort, safety, performance, and usability and choose to forego the nearly useless technologies that some premium manufacturers do mainly just for marketing? Find out the why's to this and more in this article from an interview with Albert Biermann of Hyundai-Genesis.


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Copyright 2015 Tim Bergey
The views expressed on this website are not necessarily those of my employer.
Images copyright John Barclay, Hyundai.
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