Why Hyundai






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Why Hyundai!




Hyundai Quality just keeps getting better. I have seen an amazing revolution in Hyundai product during the 18 years I have been with the company. 

It has gotten to the point where for 5 years running Hyundai Group has placed as the top manufacturer in JD Power Initial Quality ratings.


I guess five years in a row means we can call this a trend. Here is just the most recent: JD Power 2018 Initial Quality Study.


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Of course after several years of scoring at the top of the JD Power Initial Quality Study, Hyundai ranks as 4th best mainstream brand, and 9th best overall, in the 2019 JD Power Vehicle Dependability Study, which measures longer term reliability. This places Hyundai ahead of Honda for the second year in a row, and this year ahead of Toyota.


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Every year AutoPacific surveys new car owners to see which cars and automotive brands offer the highest level of satisfaction to their owners. This year (2018) Hyundai tied for top overall popular brand proving no popular brand delights its owners more.


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Hyundai is committed to safety excellence in its cars and SUVs. Here is a list from the Insurance Institute of Highway Safety listing all of the 2019 and prior winners of the Top Safety Pick and Top Safety Pick+ winners. Notice how many Hyundais are on the list.


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Here is a report showing Brand Keys' Customer Loyalty Engagement Index winners for 2019. Note the winners in the automotive category, This index measures brand enthusiasm, or how excited (engaged) owners/users of the brand are about the brand. Hyundai has been on top for 10 years in a row! (No surprise to us that own a Hyundai and work for Hyundai.)


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The 2019 North American International Auto Show was kind to Hyundai. Hyundai brand took home 2019 North American Utility of the Year for the Kona, and Genesis brand took home 2019 North American Car of the Year with the G70.


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Did you know that for every new Hyundai sold in the US, Hyundai and the Hyundai dealer make a donation to childhood cancer research? The program is called Hyundai Hope on Wheels and it has raised over 130 million dollars to childhood cancer research to date.


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(Posted 8-6-15 - subscription required for article) Automotive news recently had an editorial explaining why Hyundai is sticking with their longer term warranty coverage when other automakers like GM and Fiat Chrysler are giving up on it. It came down to 2 things:

  1. The marketing benefit of the lengthened warranties for GM and Fiat Chrysler doesn't outweigh the cost to those manufacturers to actually cover their product against defects for an extended period of time.
  2. Hyundai's product quality continues to rise so the cost to cover their products for an extended period isn't that great. As a result, the marketing benefit outweighs the cost. Tremendous quality backed by a tremendous warranty significantly expands the number of new car shoppers considering the Hyundai brand.

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Unless you follow the automotive industry, then you probably don't take notice of hirings. Hyundai just made another impressive one hiring Thomas Schemera to head Hyundai's preformance divison. Thomas had spent the previous 3 years heading BMW's M performance division after Albert Biermann left... to work for Hyundai-Genesis. They join Hyundai Group's head of design, Peter Schreyer, who was previously with Audi.


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Are you ex-military and looking for a civilian job? According to, a site that helps military personnel transition to civilian jobs, Hyundai is a Most Valuable Employer, and the only automaker to make the list.


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About half of what Hyundai sells in the US is made in the US.  But did you know they also have facilities all across the US employing many Americans?


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Yep, this site is about car ownership, focusing mainly on Hyundai and Kia, but Hyundai is about more than cars and so are we. This is an article from EnGadget that shows Hyundai is working on wearable exoskeletons to help the disabled walk again, and to help those who have to lift heavy loads lessen the burden. Cool stuff!


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Copyright 2015 Tim Bergey
The views expressed on this website are not necessarily those of my employer.
Images copyright John Barclay, Hyundai.
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